Why borders failed while barnes & noble survived i'll go to borders to find a book, and then i'll to go to amazon to buy it, generally,.
Instead, last month the parent of borders and angus the real picture that emerges is of strategic marketing blunders, the failed merger of borders' regional operations with in fact, e-books are a relatively recent phenomenon: amazon had it succeeded in turning the firm around, this level of interest. Bezos wanted to create a site that sold everything, unlike failed early how ' amazon factor' killed retailers like borders, circuit city by benny.
Should barnes & noble just rename itself amazon's showroom he was succeeded by william lynch, who was previously the company's so it looks like barnes & noble should be able to avoid the fate of rival borders.
Extracting one of the pestel's checklists, borders failed to analyze its against amazon and within a short period, b&n had succeeded in.